ZDNEt have a small piece on moves that would look foolish for a proprietary vendor make a different kind of sense when made by an open source project.
They use Ubuntu as a case here
Commercial vendors whether proprietary or open source don't follow small niches. Ubuntu, as an open source project, follows its users' needs, and since many of those users speak local languages, it tries to provide a wider service to them.
Thus does news that doesn't matter, matter very much.