Reluctantly, the Ubuntu developer community has decided that with the next version of Ubuntu, it will be including some proprietary drivers. Feisty Fawn's emphasis on “multimedia enablement” appears to be the culprit.
Read it from Steven J. Vaughan-Nichols
Thus the goal is that while Ubuntu will be shipping “proprietary drivers in the short term, we should take steps to improve the situation in the long term. We believe the best way to do this is to convey the problem to people using Ubuntu – explaining why we distribute non-Free drivers at all, what the risks are, and what people can do to avoid such hardware in future.”