Avoiding repartitioning? Bringing Ubuntu to a larger, less technologically inclined audience? Making the installation process even simpler than it already is? These are all excellent ideas. However, I feel that there are many flaws with the concept that need to be considered.
Read the story here
If progress continues as the developers have outlined, then install.exe has the potential to be a positive addition in the array of marketing tools for free software. While it may not be the universal solution to a problem that doesnt really exist, it is another voice and set of hands that will help the free software community grow.