Ive always said that for Linux to have a chance on the desktop it must be turned into Windows. I know how that might sound to most, but that statement is completely true.
Read the blog here
The majority of the desktop user-base want their hand held and told that everything is okay. And Linux slaps them right across the face. Very little is standardized or uniform. This type of choice, in this context, is not a strength, but rather a weakness.