TuxMachines gives the row of “Why Ubuntu sucks” a critical look and tells us how we all can create that kind of articles.
Read it here
So how does it work?
(1) Get someone who is intentionally biased to write.
In this case of the above articles, Randall Kennedy. Clearly anti-Linux and Pro-Microsoft. Don't believe? Check his past articles and you'll see a general pattern. (Notice how those who are biased ALWAYS say they aren't? They even go the extra mile by saying they use those products that they knock down on. LOL! They can try the sympathy card, but it doesn't work on me. Their words over time are clear and intentional. They are BIASED.)